Business Transformation

Building an excellent brand reputation is one of the most effective strategies in raising awareness about your business. With a positive image, your company will continue gaining recognition from potential clients and business partners. To achieve this, you need to develop strategies that ensure the public will gain trust in your brand as well as […]

All entrepreneurs have been told that over 90% of startups fail within the first few years of operation. This can happen due to a number of factors, including poor financial management, a flawed business plan, and an inadequate understanding of the chosen market and the demands of customers. Although it feels awful to fall short

Unless you’ve been living under a rock, you’re probably aware of the crisis that has gripped the entire world these past few months. Nearly every industry has been affected by the new state of affairs, particularly the marketing industry. The landscape of marketing has drastically changed almost overnight, with marketers everywhere now having to walk

Starting your own business may have been one of the greatest decisions you have made in your life. It allowed you to take control of your life while earning a living. It also allowed you to monetize your passion and hobby. Setting up a small business has its challenges: from establishing customer service, expanding your

As they say, different strokes for different folks. The same thing applies to heaters. Industrial heating systems come in a variety of forms, sizes, and functions. Knowing what they are, the options available, and the best way to use them can save business owners some money. 1. Drum Heaters Also known as barrel, band, or container

What is in a phone call? For people who work in the customer service industry, it can mean a lot of things. It can be a gateway to a company’s product catalog. It can be a helping hand. It can also be a way to mend an old rift and bring an old customer back

Employees are the backbone of the company. They’re the ones who work tirelessly behind the scenes to ensure that your company continues to deliver high-quality products and services. That’s why you should care not only for their physical health but also for their emotional health. Keep your company’s morale up by regularly holding team building

New Zealand’s construction industry poses many hazards and risks if employers and operators aren’t careful with their machinery. The most common machinery-related injuries include amputation, crushing, electric shock, loss of hearing and ill health because of exposure to hazardous chemicals. As an employer, you’re responsible for making sure your employees get proper training and supervision, and that

Marketing, as many people know it, is a department in a company. But what exactly does it do? Marketing is what it takes to increase brand and product awareness. It involves not only advertising and promoting the product line but also delivering the right messaging to the desired demographic of the company. In marketing, professionals