Business Transformation

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Celebrity Influencers as a Brand Marketing Tool

Brand marketing strategies can involve using celebrity endorsers to attract customers to a particular product or service. The logic they follow is that people idolize celebrities. Audiences are either directly or subliminally prompted to engage with a brand when they see famous people promoting it in an advertisement. Athletespeakers.com, a service specializing in sourcing famous […]

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Why You Should Account for All Costs When Opening a Franchise

For anyone thinking of buying printing franchises, the first order of business is to determine how much capital you need to fund the venture. Besides the initial franchise fee, there are other additional costs to meet before you can set up shop. You will need to find a location, pay rent and the necessary deposit,

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Printing Powders for Your Thermography Printing Needs

The printing sector has always tried to be in the forefront of any technological development they can use in their industry. One of the latest printing techniques for business prints is thermography printing. This technique uses heat to print images and text on paper. It results in a raised effect which resembles embossing and engraving

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Keeping Rental Expenses in Line with Lease Audits

There are five different types of commercial leases. Depending on the type of lease you sign, you’ll likely have to pay expenses like taxes, insurance, and maintenance besides your base rent. Figuring out the total lease payments can be complicated. Calculation mistakes on your landlord’s part lead to getting overcharged rent if you’re not vigilant.

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Setting up a Dental Clinic

Dental Practice: How to Plan Your Office Design

Every dental practice has its own story to tell and patient experience to offer. Because of this, the design and environment of your dental office must reflect your brand philosophy. With this in mind, the most effective and successful dental practices are designed with the practitioner’s specific brand and practice in mind. Generally speaking, your

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